BRIEF
‍Create a set of banner ads and expandable for desktop to promote Fine & Counry’s key properties across a range of categories. The properties would be updated every month, for 6 months.

After the initial campaign was over, which performed very well, the client requested to rebook it, with an updated creative, that was more visually impactful, with the same content as the initial campaign.

ASSETS PROVIDED
Fonts, logos, videos, imagery. 

PRIMARY KPI
Click through rate.

DEVICES RUNNING ON
Desktop, tablet and mobile.

TOOLS USED
Photoshop, After Effects, HTML5/CSS.

ROUND 2 DEMO LINKS
R2 970x250 + expandable

R2 300x600 + expandable

R2 300x250 + expandable

R2 interactive

ROUND 2 KEY METRICS
2,728,350 impressions
48,385 engagements
1.77% engagement rate
122,983 interactions
2,759 click-throughs

ROUND 1 DEMO LINKS
R1 970x250 + expandable

R1 300x600 + expandable

R1 300x250 + expandable

ROUND 1 KEY METRICS
1,556,781 impressions
17,965 engagements
1.15% engagement rate
2,861 interactions
649 click-throughs