BRIEF
‍Create a page shell (page skin) and a parascroll (ad format) for the release of the film Ghost in the Shell. Additionally, the parascroll ad format was pitched and sold to the client by me. This was an ad format that I initially thought up.

ASSETS PROVIDED
Fonts, logos, videos, imagery. 

PRIMARY KPI
Click through rate.

DEVICES RUNNING ON
Desktop and tablet.

TOOLS USED
Photoshop, After Effects, Illustrator, Animate, HTML5/CSS.

DEMO LINKS
Page Shell (Skins)

300x250 Parascroll

KEY METRICS
1,598,053 impressions
25,970 engagements
1.63% engagement rate
28,827 interactions
22,951 click-throughs

‍