BRIEF
Kia wanted creatives built for 3 of their vehicles (Picanto, Rio and Cee'd), using a coloriser to promote the cars as good value and good fun.

Animated banner. Expands to a full screen unit allowing user to change colour of car, clicking through to site..

ASSETS PROVIDED
Fonts, logos, imagery. 

PRIMARY KPI
Click through rate.

DEVICES RUNNING ON
Mobile.

TOOLS USED
Photoshop, Celtra, HTML5.

DEMO LINKS
320x50 + expandable Picanto
320x50 + expandable Rio
320x50 + expandable Cee'd

KEY METRICS
2,772,286 impressions
0.66% ad engagement rate
8.03% unit engagement rate

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