BRIEF
Thomas Cook were a repeat client of mine. The first creative I made for them was to promote a holiday destination through Thomas Cook, and I used an image gallery for this. The same template was used for multiple other destinations.

Two examples here are for Sanya and Cuba.

Animated banner with dynamic distance overlay. Expands to allow user to scroll through offers, leading to a store locator map.

ASSETS PROVIDED
Fonts, logos, imagery. 

PRIMARY KPI
Click through rate, store visitation.

DEVICES RUNNING ON
Mobile.

TOOLS USED
Photoshop, Celtra, HTML5.

THOMAS COOK CUBA DEMO LINKS
‍300x250 + expandable‍
Interstitial + expandable‍

‍THOMAS COOK SANYA DEMO LINKS
320x50 + expandable
‍‍300x250 + expandable‍

KEY METRICS THOMAS COOK CUBA
6,066,718 impressions
1.09% ad engagement rate
4.26% unit engagement rate

KEY METRICS THOMAS COOK SANYA
4,662,948 impressions
0.47% ad engagement rate
12.2% unit engagement rate

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