BRIEF
‍Create a set of banner ads and expandable for desktop to promote Dell’s gaming range of machines. The client requested that a visually impactful bespoke unit was made that showcased their gaming laptops, desktops and consoles, using videos and informative copy. The campaign ran in both English and German.

The initial creative was very well received by the client, and also performed exceptionally well, leading to the creative being updated twice over the course of a year. The updates included product changes, as well as creative changes, to the banners and expandable.

ASSETS PROVIDED 
Fonts, logos, videos, imagery. 

PRIMARY KPI 
Click through rate, interaction rate. 

DEVICES RUNNING ON 
Desktop and tablet. 

TOOLS USED
Photoshop, After Effects, Illustrator, Animate, HTML/CSS.

ROUND 3 DEMO LINKS
R3 970x250 + expandable (English)
R3 970x250 + expandable (German)

R3 300x600 + expandable (English)
R3 300x600 + expandable (German)

R3 300x250 + expandable (English)
R3 300x250 + expandable (German) 

ROUND 3 KEY METRICS
1,728,366 impressions
94,969 engagements
5.49% engagement rate
10,385 interactions
1,144 click-throughs

ROUND 2 DEMO LINKS
R2 970x250 + expandable (English)
R2 970x250 + expandable (German)

R2 300x600 + expandable (English)
R2 300x600 + expandable (German)

R2 300x250 + expandable (English)
R2 300x250 + expandable (German)

ROUND 2 KEY METRICS
1,030,917 impressions
55,175 engagements
5.35% engagement rate
4,048 interactions
1,052 click-throughs.

ROUND 1 DEMO LINK
R1 300x250 + expandable (English)