BRIEF
‍McDonald's Germany were a repeat client of mine. All of the campaigns that I ran for them were co-branded with various other brands alongside McDonald's. One of the challenges was adhering to the branding for both McDonald's, and the brand they were collaborating with. McDonald's wanted a visually engaging unit, with driving user's to store being the primary KPI.

The McFreezy campaign have a wipeaway functionality applied to it. It ran during the summer, promoted their ice lollies. Users would wipe 'ice' visuals from their screen, revealing content underneath.

ASSETS PROVIDED
Fonts, logos, imagery. 

PRIMARY KPI
Click through rate, store visitation.

DEVICES RUNNING ON
Mobile.

TOOLS USED
Photoshop, Celtra, HTML5.

MCDONALD'S MCFREEZY DEMO LINKS
320x50 + expandable
300x250 + expandable
Interstitial + expandable

MCDONALD'S + PANINI DEMO LINKS
320x50 + expandable
300x250 + expandable
Interstitial + expandable

MCDONALD'S + NERF DEMO LINKS
320x50 + expandable
300x250 + expandable
Interstitial + expandable

MCDONALD'S + POKEMON DEMO LINKS
320x50 + expandable
300x250 + expandable
Interstitial + expandable

MCDONALD'S + COCA COLA DEMO LINKS
320x50 + expandable
300x250 + expandable
Interstitial + expandable

KEY METRICS MCDONALD'S MCFREEZY
2,156,914 impressions
0.45% ad engagement rate
22.1% unit engagement rate

KEY METRICS MCDONALD'S NERF
710,616 impressions
0.68% ad engagement rate
13.5% unit engagement rate

KEY METRICS MCDONALD'S POKEMON
1,715,692 impressions
0.29% ad engagement rate
14.9% unit engagement rate

KEY METRICS MCDONALD'S COCA COLA
4,796,016 impressions
0.28% ad engagement rate
17.6% unit engagement rate

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