BRIEF
‍Create an eye catching unit, driving people to Converse retailers in Germany for their new collection of trainers, Snipes.

Animated banner with dynamic distance overlay. Expands to a store locator.

ASSETS PROVIDED
Fonts, logos, imagery. 

PRIMARY KPI
Click through rate, store visitation.

DEVICES RUNNING ON
Mobile.

TOOLS USED
Photoshop, Celtra, HTML5.

DEMO LINKS
320x50 + expandable
‍300x250 + expandable
Interstitial + expandable

KEY METRICS
1,582,903 impressions
0.67% ad engagement rate
9.99% unit engagement rate

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