BRIEF
‍Create a gamification unit for Saks to drive people to store. I created a drag and drop functionality, unique to mobile/tablet devices, to create a fun, interactive unit.

Animated banner with dynamic distance overlay. Expands to a drag and drop interaction leading to a store locator map.

ASSETS PROVIDED
Fonts, logos, imagery. 

PRIMARY KPI
Click through rate, store visitation.

DEVICES RUNNING ON
Mobile.

TOOLS USED
Photoshop, Celtra, HTML5.

DEMO LINKS
320x50 + expandable
300x250 + expandable
Interstitial + expandable

KEY METRICS
2,772,286 impressions
0.34% ad engagement rate
12.78% unit engagement rate

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