BRIEF
‍Create an innovative format using Lidl's Easter branding whilst also utilising their promo video, promoting Easter related products.

Animated banner with dynamic distance overlay. Expands to a video player with a store locator call to action.

ASSETS PROVIDED
Fonts, logos, video, imagery. 

PRIMARY KPI
Click through rate, store visitation.

DEVICES RUNNING ON
Mobile.

TOOLS USED
Photoshop, After Effects, Celtra, HTML5.

DEMO LINKS
320x50 + expandable
‍300x250 + expandable
‍Interstitial + expandable

KEY METRICS
98,353 impressions
0.38% ad engagement rate
5% unit engagement rate

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