BRIEF
Adidas wanted to target men and women with two separate creatives, promoting mens and womens running shoes. They wanted to use their promo videos of 2 leading sport stars (Caroline Wozniacki and Gareth Bale), and have bespoke units made.

Animated banner with video snippet. Expands to a video player with animated call to action below driving to website.

ASSETS PROVIDED
Fonts, logos, imagery. 

PRIMARY KPI
Click through rate.

DEVICES RUNNING ON
Mobile.

TOOLS USED
Photoshop, Celtra, After Effects, HTML5.

DEMO LINKS
320x50 + expandable women
320x50 + expandable men

KEY METRICS
2,296,234 impressions
0.31% ad engagement rate
8.64% unit engagement rate

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