BRIEF
‍Create a high impact set of banners and expandable to promote the This Girl Can initiative, as a brand awareness piece.

The client requested a visceral, 'in-your-face' creative to be made. I decided that to make the unit feel energetic, I would create a background video with lots of movement, whilst not being detrimental to the content overlaying it.

ASSETS PROVIDED
Fonts, logos, videos, imagery. 

PRIMARY KPI
Click through rate.

DEVICES RUNNING ON
Desktop and tablet.

TOOLS USED
Photoshop, After Effects, Animate, HTML5/CSS.

DEMO LINKS
970x250 + expandable

300x600 + expandable

300x250 + expandable

KEY METRICS
1,671,415 impressions
33,090 engagements
1.98% engagement rate
4,417 interactions
231 click-throughs

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