BRIEF
Heineken wanted to run an ad campaign over xmas, driving customers to Heineken retailers. Each retailer had special deals unique to them, so each ad unit used the same style, but had different products/offers.

Animated banner with dynamic distance overlay. Expands to a full screen animation leading to a store locator map.

ASSETS PROVIDED
Fonts, logos, imagery. 

PRIMARY KPI
Click through rate, store visitation.

DEVICES RUNNING ON
Mobile.

TOOLS USED
Photoshop, Celtra, HTML5.

DEMO LINKS
300x250 + expandable (Asda cans)
300x250 + expandable (Asda bottles)
300x250 + expandable (Co-op)

KEY METRICS
11,662,213 impressions
0.56% ad engagement rate
12.3% unit engagement rate

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