Desktop / McLaren
BRIEF
Create a set of banner ads and expandable for desktop, to promote the 570S and 570GT model of cars.
ASSETS PROVIDED
Fonts, logos, videos, imagery.
PRIMARY KPI
Click through rate.
DEVICES RUNNING ON
Desktop and tablet.
TOOLS USED
Photoshop, After Effects, Illustrator, Animate, HTML5/CSS.
DEMO LINKS
970x250 + expandable
KEY METRICS
2,293,118 impressions
21,377 engagements
0.93% engagement rate
1,270 interactions
539 click-throughs
